Project Overview

Client: TJ Maxx & Michaels
Industry: Retail, Home Decor, Craft
Timeline: 4 weeks
My Role: Lead Product Designer & Packaging Designer

Purpose: Tie dye is a staple in the crafting and DIY world, and we wanted to create a fresh take on the trend at an affordable price. After establishing the Tie DIY brand, my supervisors tasked me to design a product that for new consumers, with appeal to diverse crowds. We ideated packaging with new illustrations, tested and selected high-quality dye to elevate the product as we pitched it to retailers. The product was picked up by TJ Maxx & Michaels, where it remains an active, well-selling product.