Holiday Decoration Lines
Partnering with PopShelf to create affordable holiday collections for retail in Dollar General.
Project Overview
Client: PopShelf, a dollar-near decoration company responsible for home decor lines in Dollar General
Industry: Retail, Home Decor
Timeline: 4 weeks
My Role: Lead Product Designer & Packaging Designer
Our team was one of the first brands to bid on a partnership with PopShelf, as part of this bid, I was tasked with developing two holiday collections for retail. The goal was to develop a high-quality product at an affordable price, and to design festive kits that would bridge crafting and home decor.
To achieve this goal, I researched high-end crafting trends and developed multiple iterations of these products to reduce the cost of development. Additionally, I tapped into our existing line of core products to rebrand them for the collection, greatly reducing costs by utilizing existing inventory.
As a result of team efforts, our bid was accepted, American Crafts forged a deep trust with PopShelf, and we secured a lasting partnership for future lines.
Easter Collection
Halloween Collection
