Project Overview

Client: Caddis Capital Management, Alpine Home Medical, Copper Star Medical, You Can Home Medical
Industry: Healthcare, Durable Medical Equipment
My Role: Graphic Designer

LaunchPad wanted a website builder for founders without coding skills. I designed an intuitive platform for creating MVP landing pages and marketing sites to establish online presence quickly.

Yellow Tag Sale

In medical retail, inventory has a shelf life, not because the products spoil, but because manufacturer warranties eventually expire, taking away the peace of mind our customers rely on when making these large purchases. My team was faced with a significant amount of older lift chair stock that was approaching the inactive warranty window and we needed a way to move this inventory fast without it feeling like a clearance event. We ideated a tiered discount strategy we called the Yellow Tag Sale.

I wanted the design to feel intentional and high-energy, so we moved away from the standard red clearance tags. I chose a vibrant yellow that created a sharp, modern contrast against our established brand colors and leaned into the seasonal energy of spring. I designed a completely new, bold tag and a full suite of supporting materials, from in-store signage to digital web banners, that helped these older products stand out on the floor.

By giving the promotion a fresh visual identity, we turned a logistics problem into a major shopping event. As a result of the campaign, we reduced our near-expiring lift chair inventory by 75%, with multiple locations selling out completely and requiring stock transfers just to keep up with the demand. Because of how well this initial push performed, we were able to scale the Yellow Tag concept to other high-ticket categories like power scooters and power chairs with similar success.

Social Media Promos

For Alpine, Copper Star, and You Can Home Medical, my goal was to flip the script on typical healthcare marketing. Medical equipment can feel clinical and intimidating, so I focused on making our social feeds feel approachable and friendly. I managed the visual strategy for all three brands, designing everything from product carousels to wellness reminders. By keeping the design clean and approachable, I helped transition our social channels from just a digital catalog into a trusted resource for our patients.

To really put a face to the company, I stepped in front of the camera for many of our promo reels and product tutorials. While I collaborated with our video editor for final edits, I designed and oversaw the on-screen graphics for brand cohesion and quality. By blending professional design with a personal touch, we broke down the barrier between DME and wellness partners, ensuring human experience and support across every platform.